AI Performance Marketing
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About this guide
Build an AI marketing system for growth
- Apply key performance metrics to evaluate and guide campaign decisions across channels
- Build and optimize search campaigns using intent-based keyword strategy and layered targeting
- Run AI-assisted audience and creative strategies across social platforms and expand into multi-channel execution
- Implement attribution models, fraud prevention measures, and sustainable optimization systems for long-term growth
Unit 1
Performance Marketing Foundations
Unit 2
Search and Contextual Advertising
Unit 3
Social Media Performance Advertising
Unit 4