Welcome to the second unit — where you begin shaping not only what Midjourney creates, but how it looks. Today's focus is style — the part that influences clarity, mood, and communication. Understanding how style works helps you move from experimenting at random to producing images that feel consistent and intentional.

You already shaped images using parameters like --ar for framing and --no for exclusions. Those tools helped you control structure. Another thing that parameters can set is style — but it adds another layer. It affects texture, contrast, detail, and atmosphere — the qualities that shape how a viewer reads your scene. Exploring these elements gives you more control over the final result.

A style is built from several visible elements working together, such as:

Noticing these cues helps you describe and refine style more easily.

Throughout the lessons, you've already tried adding phrases like "watercolor style" or "cartoonish" to your prompts. Let's see how such descriptions guide Midjourney. Say you want to design a holiday poster for your office that conveys the festive atmosphere. You imagine it in traditional Christmas holiday colors.

Midjourney has a feature that solves exactly this kind of problem. It's called Personalize, and it works like a style memory — you teach Midjourney what you like, and it applies that to every image you generate. You'll find it as a small "P" pill next to the search bar, with an On/Off toggle.

There are two ways to teach Midjourney your style:

Both shape the same parameter: "--p". When Personalize is turned on, Midjourney adds it to your prompts.

When you first open the Personalize panel, you'll see your Global Profile — it's there by default, waiting to be unlocked. To unlock it, click "Rate More Images." Midjourney shows you a grid, and you pick the visuals that match your taste. The more you rate, the more your Global Profile sharpens.

One Profile isn't always enough. You might work on different projects — a calm wellness brand one week, a bold sports campaign the next. For cases like this, you can click "Create Profile" to build a separate one. Each new Profile is trained the same way — by rating images — but remains independent.

Profiles work well when you want Midjourney to learn your taste gradually.

But sometimes you have a specific look in mind right now, and references already in hand. Here comes another cool feature — Moodboards.

Moodboards allow you to gather references and observe patterns across examples. Researching different visual directions and then showing them to Midjourney helps a lot with defining style.

You gather a few winter-themed images and place them into a moodboard. After you've uploaded your images, click "Use in Prompt" — Midjourney will create a "--p" parameter with a unique number that personalizes your prompt. Then, you request whatever you want to see — the image will be similar in style and vibe to the moodboard.

See? You don't even need to mention colors. Moodboards help you notice which elements repeat across your references — colors, shapes, textures, or lighting patterns. These shared cues form the style direction your images follow.

Profiles and Moodboards both assume you already know what you like. But what if you don't? That's where Style Creator comes in.

The Style Creator doesn't start with finished references. Instead, it helps you discover a style by iterating on your own prompt. Let's dive deeper into it!

You begin by writing a regular prompt — focusing on subject and idea, not style perfection. After you submit your prompt, Midjourney generates a grid of different styles for the same idea. Each option explores a different visual direction. Your task is simple: pick the versions that feel closest to what you want. You're not naming the style — you're reacting to it visually.

With each selection, Midjourney refines the style based on your choices. After a few rounds, the results begin to stabilize — the colors, textures, and rendering start to feel consistent. At this point, you're no longer browsing styles, but shaping one.

Once you see what you like, you can stop selecting and enjoy the result!

Early iterations define the overall direction. Later ones refine details. Roughly:

This process turns preference into a repeatable visual style.

Once the style feels right, you can use it in new prompts. Click on it in the right column next to your prompt — it will convert into "--sref" (style reference) parameter and appear in the "Imagine" bar. The subject may change, but the visual treatment stays aligned with the style you shaped. This makes Style Creator especially useful when you want a consistent look without manually adjusting multiple parameters!

In this lesson, the focus was on defining style and adjusting settings with the help of Midjourney features. You explored how visual cues shape an image and how Midjourney tools help clarify a style direction before any fine-tuning begins.

Next, you'll start working with controls that directly influence how Midjourney interprets and renders style. These tools allow you to adjust expressiveness, variation, and structure once a visual direction is clear. The style awareness you built here will make those controls easier to understand and apply.